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Future of Online Gambling Promos

The online gambling industry is fairly new. The first online casino started in the early 1990s. Since then, there has always been players who are looking for a reason to choose online betting over land-based. The biggest positive factor in choosing to bet online is that it is easily accessable. Another factor that players may consider is ease of banking transactions. When banking laws are clear, things should go smoothly.

As of January 2011, the UK Government is the only country that has valid online gambling laws, that are written out and make sense. The US should regulate and tax the online gambling industry, within the next three years. This looks like the direction US Congress is already headed.

The following should happen, within the next 10 years, to online casino promotions:

1. Bonus amounts should stay the same. These bonuses were created from the standpoint of effective marketing. The effectiveness of bonus amounts bringing in income should be the same in the future.

2. On average, promo playthrough requirements should get easier. There should be heavier player protection laws as online gambling becomes more regulated. When an online gambling company chooses to ignore the rules, they will probably be fined according to it's licensing agreement(s).

3. Worldwide, there should be a slight reduction in the percentage of promotions offered. For example: 99% of today's online casinos offer free match credits, on a purchase. Within 7 years from now, this my be reduced to 80% of casinos. In theory it is not good practice to always offer Free money to promote a business. There will come a time when casino operators will stop giving bonuses all the time. The reason for this will be to gain more customer trust.

4. As players get to understand the casino promo and how it works, there should be a higher percentage of players claiming them. The truth is that although promos require the real money player to place a certain amount of bets, these bets are just play-time that the player wants. The player bets because he wants to spend time betting, not because the bonus requires him to do so.

All good people want a strict law that really controls the odds of every gambling game online, to ensure gaming-fairness, worldwide. This must be a primary focus in UK or US regulation. The sooner a strict gaming odds law is made, the better!